Role: Producer, Director, Shooter, Editor, Graphics
Danielle has a strong online and published voice for herself but she had no video presence. Video can be such a powerful tool for authors and public speakers because it allows a personal and visual (rather than written) connection with your audience.
Fire Starter Sessions
Challenge: "I want a movie trailer for my new book."
Solution: After going through an early version of the manuscript for "Fire Starter Sessions" I chose out a few different areas that would make sense to turn into a flashy trailer. Lucky for me, Danielle's writing style and experience on camera allowed the script to basically come straight out of the book.
Result: A technically complex production involving projecting words on Danielle as well as the wall behind her combined with simple graphic integration inspired by the style and design of the physical book.
Immediately after release Barnes&Noble.com and Amazon.com both requested it to accompany her online sales and this video hit 100K views in a few short months.