This is a Memory Kitchen showcase of 4 generations of Arabic women telling stories and making a traditional treat. Muslims all around the globe celebrate a successful Ramadan and an end their fasting by feasting on these delicious sugary treats. The celebration at the end of Ramadan is called Eid al-Fitr, and it usually lasts for 3 days. “Eid” means “feast” while “Fitr” means “breaking our fast”. Although there’s nothing stopping you from having these ma’amoul anytime of year, you’ll find it is very rare that anyone actually does, except on Eid. The smell of ma’amoul starts to fill households a week before Eid, and it really tests patience during Ramadan, as mouths salivate and sparkly eyes and hearts await this treat. Perhaps the most notable sign of ma'amoul on the horizon though is the sounds of the wooden moulds banging on the tables. It is a special time, bringing family and loved ones together, over ma’amoul.
Eid Mubarak!

TELUS is on a journey to redefine what it means to be a technology and telecom company in our ever-changing digital society. Every day, TELUS team members use technology to improve healthcare, the environment, our communities, and so much more. See what TELUS is up to at telus.com/futurefriendly

Role: Producer, Writer, Director, Editor

HOT out of the edit suite and on to amazon.com.

Danielle's goal here was to create a movie trailer for her upcoming book "Fire Starter Sessions"
With an idea, and a projector, I took Danielle from concept 2 colour and launched a very different and inspiring video for her audience.
Shot on the C300 - this was a great experiment that I couldn't have done without the help of Keen Eye Cameras.

Writer/Director/Editor

Conceptualized, shot and edited in under 12 hours, this launch for a revolutionary internet program in the province of Alberta was a huge success. Using a combination of interview techniques as well as some authentic surprises, this heart warming story comes to life thanks to this little girl and her dad.

The first G Day held on April 28th 2014 was an incredible success. 250 girls ages 10 to 12 from all over the Lower Mainland and beyond joined together for a day of empowerment, celebration and flat-out fun.

The term Champions is G Day-speak for parents, step parents, god parents, grand parents, mentors and other adults taking a meaningful role in raising youth. 

Sorin Group is a global medical device company and a leader in the treatment of cardiovascular diseases.

Challenge: Capture the process of constructing and testing a heart valve in an artistic way.

Result: My intent on this shoot was to consider the heart valve technicians as artists. I really wanted to capture this process as though it was an art. When I arrived I realized the process was indeed exactly that and my job for the day was to play. Sorin Group is thrilled with how the footage is treated and the detail in which they're able to see how one of their products is constructed.

This ended up being my Canon C100's first macro shoot and it performed outstandingly well. 

Family life can be chaotic at the best of times. Add ADHD or other learning disabilities to the mix and it can be tough for families to get through a regular day. Brili is an app that empowers parents and children through its real-time daily activity guide, monitoring and fun reward system. Kids stay motivated and on track while parents see positive improvements, less negativity and lower stress, both at home and at school.

Challenge: Adults are forgetting the basics of getting on and off the bus and crossing the road safely. We need to gently remind them.

Solution: This kid driven PSA delivers all the punch of a serious PSA without the smack in the face. Conceptualized and written with the idea that this could be a direction used in the future, PWT was thrilled to have a feel of their own for their upcoming safety PSA series.

Every year hundreds of students age 21 and under compete across their region, country and eventually on the world stage in every trade imaginable!

At G Day, we believe that once upon a time, communities around the world gathered in ritualized celebrations to honour the transition from childhood into adolescence. While vestiges of this tradition can still be seen in some cultural and faith traditions, for the most part in urban, secular life, it has sadly been lost.
G Day is re-imagining this lost tradition and employing it as an antidote to the culture of social comparison and competition by exploring girls’ shared experience in a safe, supportive and inspiring environment.
We are creating a global social movement, starting with holding events in communities across Canada where Girls and their Champions (parents/guardians and others playing a meaningful role in supporting Girls futures) can come together to welcome, witness and receive Girls as they enter the next phase of their life journey.
At G Day, we become the “Village”, if only for a day.

Challenge: Create a Happy Snaps re-cap of the 29th AIA Summit in Vancouver. The video must include all VIP's and include snippets of everything that happened over the 4 day summit and a video must be prepared and ready to be shown at the end of the dinner gala on the last day of the summit.

Solution: Hiring my power event team this was a fun filled, chaotic ride to the finish. Shot over 4 days and edited together in only a few hours, the 1000+ folks from AIA Hong Kong were amazed they could see all their moments of fun by the end of the conference. This was a huge win for my team and I with an organization that doesn't conduct itself in English. We learned a ton and can't wait to hopefully join AIA in Budapest in 2015.

Hitting the street with the Karma team from Yyoga to encourage paying it forward for the holiday season.